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   Our Story

Our Story

We're so glad you're looking here for the perfect piece of jewelry. Our hope is that every piece you create with us speaks to your soul, in the way only vibrant colored gemstones can.

It is with this very hope that my wife, Sejal, and I brought Milagros into the world more than 15 years ago. Jewelry is our destiny. Both of us come from generations of jewelers. Colored gemstones—with all their power and history—are in our blood.

For a while, I thought I could escape the lure of jewelry, but I was eventually compelled to return to my roots. It all started when Sejal and I were looking for jewelry to commemorate a milestone in our marriage, but nothing we saw really spoke to us or captured our relationship in a unique and memorable way. Everything was stamped out, commercial, and with little personality or individualism.

Talking with several of our friends and peers, we realized we weren't the only ones who felt this way. So together, Sejal and I set out to build Milagros to combine the power of creation with the ancient energy of colored gemstones.

When you come to our website, we want you to be able to design a piece of jewelry that captures everything you want to say: in any stone, in any style, in any metal, in any setting. Whether for yourself or, as in our case, a gift.

Your Jewelry, Your Story

In this way, we want you to be the hero of your jewelry saga. It all harkens back centuries ago when only royalty would have their jewelry custom-designed. Today, combining technology and craft, we offer those services to you, so that you can have that custom one-of-a-kind piece of jewelry without the long wait and heavy price tag!

Our Process

We built Milagros from the stone up. We are vertically-integrated, which means every step in the making of your jewelry is carefully handled by us. We source every single one of our gemstones sustainably. We cut and polish them ourselves with the utmost skill and respect, never forgetting that colored gemstones and diamonds can take 30 million years to form in the depths of the earth. We then handcraft the designs you choose around them.

Handmade also extends to our service. So unlike regular ecommerce businesses, where a chatbot and an inbox are considered sufficient, we have a team of dedicated jewelry experts who can help with everything from education to style guru-ship (even explaining how garnets are connected to pomegranates).

The Milagros Name

Now we've told you a lot about Milagros, but we saved our name for last. The word Milagro in Spanish means “miracle” or “surprise,” and people in the past and present use it as a symbol to wish others good luck, good health, and hope for the future. We love how it captures the essence of wearing jewelry, which inspires us to create jewelry with colors that reflect and attract all the good things in your life.

After all, color brings out the best in people, and our mission is to bring more of it to the world. Life’s precious moments should be celebrated with color!

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